Privacy Policy
Effective date: January 2025
Our commitment
We respect your privacy. This policy explains what we collect, how we use it, and the choices you have. It is designed to align with global standards including GDPR (EU/UK), LGPD (Brazil), and CCPA/CPRA (California). Alpekin acts as the data controller for this website and related services.If you disagree with this policy, please refrain from using our services.
1) Information We Collect
- Personal identifiers (name, email, phone, country).
- Account details (preferences, communication history).
- Usage data (IP, device, browser, pages visited, time on site).
- Marketing data (how you heard about us, cookie choices).
We only collect what is necessary and permitted by law. Where allowed, we may create anonymized or aggregated data that does not identify you.
Cookies & Analytics
We use essential cookies to operate this site and, with your consent where required, optional cookies and analytics to understand usage and improve performance. You can manage cookie preferences through your browser settings or any consent banner we display.2) How We Use Your Information
We use data to provide and improve services, respond to inquiries, personalize content, ensure security, comply with legal obligations, and—where you consent—send updates and marketing. We never sell personal data.3) Legal Basis for Processing
Depending on your location, we rely on consent, contract performance, legal obligations, or legitimate interests. For California residents, we comply with CCPA/CPRA requirements. Where required, non-essential cookies and marketing communications are based on your consent, which you can withdraw at any time.4) Your Rights
You may have rights to access, correct, delete, restrict or object to processing, withdraw consent, and request portability. California residents may opt out of “sale” or “sharing” of personal information. To exercise these rights, email privacy@alpekin.com or legal@alpekin.com. We may verify your request.You may also lodge a complaint with your local data protection authority (e.g., an EU/EEA DPA, the UK ICO, Brazil’s ANPD, or your state regulator).
5) Data Retention
We retain personal data only as long as necessary for the purposes described, unless a longer period is required by law. Retention periods depend on factors like legal requirements, security and fraud prevention needs, and operational necessities.6) Data Sharing
We share data with trusted service providers acting under our instructions (e.g., hosting, analytics, communications), with legal authorities when required, and with business partners where you have consented. Third parties must protect your information and use it only for specified purposes. We do not sell personal data.7) International Data Transfers
When data is transferred internationally, we use safeguards such as Standard Contractual Clauses or other lawful mechanisms to protect your information. Where applicable, we apply equivalent protections for UK and other regions.8) Security
We apply administrative, technical, and organizational measures to protect data (e.g., access controls, encryption in transit, and monitoring). No system is 100% secure, but we work to keep risk low and respond promptly to incidents.9) Children’s Privacy
Our services are not directed to children under the age required by law in your region. We do not knowingly collect data from children.10) Changes to This Policy
We may update this policy. When we do, we will revise the effective date and, where required, provide additional notice.Region-Specific Notices
- EU/EEA & UK: additional rights under GDPR/UK GDPR may apply, including the right to lodge a complaint with your supervisory authority.
- Brazil: we process personal data in line with LGPD principles and your LGPD rights.
- California: you may have CCPA/CPRA rights including the right to know, delete, correct, and to opt out of “sale”/“sharing”.
11) Contact
Questions or requests? Contact us at privacy@alpekin.com or legal@alpekin.com.If you prefer postal communication, address your letter to: Alpekin – Attn: Privacy. Please include enough information for us to verify and process your request.